Cupra Car Leasing Deals

History of the Brand: CUPRA emerged as SEAT's performance division in 2018 before becoming a standalone brand in 2019. Initially focused on high-performance versions of SEAT models, CUPRA aims to blend sportiness with luxury, drawing inspiration from its racing heritage to create dynamic and stylish vehicles.

Current Situation and Lineup: CUPRA offers a compelling lineup of performance-oriented cars, combining exhilarating driving dynamics with upscale amenities. The current lineup includes models such as the CUPRA Leon, a sporty hatchback available in petrol, diesel, and plug-in hybrid variants. The Formentor SUV, CUPRA's first standalone model, offers a unique blend of performance, versatility, and sophistication.

Types of Cars and Target Customers: CUPRA specialises in producing high-performance cars tailored to driving enthusiasts seeking a thrilling driving experience without compromising on luxury and comfort. The CUPRA Leon appeals to drivers looking for a hot hatch with agile handling, powerful engines, and advanced technology features. Its versatility makes it suitable for daily commuting and spirited driving on winding roads.

The Formentor SUV targets individuals and families seeking a premium SUV with sporty performance and stylish design. Its spacious interior, advanced safety features, and range of powertrain options cater to customers looking for a dynamic yet practical vehicle for both city driving and long-distance journeys.

CUPRA's cars appeal to customers who prioritise performance, style, and exclusivity. With its focus on delivering a unique driving experience and pushing the boundaries of automotive design and technology, CUPRA aims to attract discerning customers who seek a distinctive alternative to traditional premium brands.