History of the Brand: Ford, an American carmaker, has a rich history dating back to 1903. Ford revolutionised the automotive industry with the introduction of the Model T, making cars accessible to the masses. Over the years, Ford has expanded its global presence, becoming synonymous with reliability, innovation, and affordability.

Current Situation and Lineup: Ford offers a comprehensive lineup of vehicles catering to various customer needs and preferences. The current lineup includes models such as the Puma, a popular crossover known for its agile handling and fuel efficiency. The Focus, available in hatchback and estate variants, offers a balance of practicality, comfort, and driving dynamics.

Ford's SUV lineup includes models like the Kuga and EcoSport, providing versatility and comfort for families and adventure seekers. Additionally, Ford offers the Mondeo, a spacious and refined saloon, and the Mustang, a legendary sports car renowned for its performance and iconic design.

Types of Cars and Target Customers: Ford produces a wide range of vehicles targeting different customer segments. The Puma appeals to young drivers and urban commuters seeking an affordable and fuel-efficient crossover with nimble handling and modern technology features.

The Focus targets families and individuals seeking a practical and versatile vehicle for everyday use. Its spacious interior, advanced safety features, and range of engines cater to customers looking for a comfortable and efficient compact car.

Ford's SUV lineup appeals to families and outdoor enthusiasts seeking versatility and comfort. The Kuga offers ample space and advanced technology features, making it suitable for long journeys and daily commuting. The EcoSport, with its compact size and elevated driving position, appeals to urban dwellers looking for a practical and stylish crossover.

Ford's vehicles cater to a wide range of customers, from young drivers and families to professionals and performance enthusiasts. With its reputation for reliability, innovation, and affordability, Ford maintains a strong presence in the competitive UK automotive market, offering vehicles tailored to different lifestyles and preferences.