History of the Brand: GWM ORA is a subsidiary of Great Wall Motors (GWM), a Chinese automotive manufacturer founded in 1984. GWM ORA specialises in producing electric vehicles (EVs) and was established in 2019. The brand aims to provide affordable and eco-friendly transportation solutions.

Current Situation and Lineup: GWM ORA offers a lineup of electric vehicles designed for urban commuting. The current lineup includes models such as the ORA 03 and ORA 07. These EVs feature modern styling, practical interiors, and efficient electric powertrains.

Types of Cars and Target Customers: GWM ORA primarily produces compact electric vehicles targeting urban commuters and environmentally conscious consumers. The ORA 03 and 07 appeal to customers seeking affordable and eco-friendly transportation options for city driving. With their compact size and efficient electric powertrains, these vehicles are suitable for navigating crowded city streets and reducing carbon emissions.

GWM ORA's vehicles cater to budget-conscious consumers and individuals looking to transition to electric mobility without breaking the bank. The brand's focus on affordability and sustainability resonates with customers seeking practical and eco-friendly transportation solutions.